Jakarta - A substitute restaurant for McDonald's in Russia officially opened on Sunday. The restaurant under the ownership of Alexander Govor was renamed Vkusno & tochka.
The opening of this outlet marks the end of the McDonald's era after opening its first outlet in Moscow more than three decades ago. Dozens of people queued outside what was once a McDonald's flagship restaurant in Pushkin Square, downtown Moscow at the opening.
The McDonald's logo has also changed with an illustration of a burger with two fries with the slogan The name changes, love stays.
These queues are fewer than the thousands who flocked to McDonald's opening in 1990 during the Soviet era.
"We need to avoid a drop in quality, so that everything stays as it was, because we love McDonald's," said IT worker Sardana Donskaya, who queued at McDonald's opening 32 years ago and returned to queue at Vkusno & tochka's opening. /2022).
Vkusno & tochka menu is less and does not offer Big Mac. Some of McFlurry's burger and ice cream menus are also not available, but they are cheaper.
A burger with two cheeses sells for 129 rubles or IDR 32,379 (Rp 251) compared to what McDonald's sells for 160 rubles or IDR 40,160, and a fish burger for 169 rubles or IDR 42,419 compared to 190 rubles or IDR 47,690 previously.
Vkusno &tochka Quality Manager Alexander Merkulov said the composition of the burgers had not changed. McDonald's equipment also remains.
Sergei, a 15-year-old customer, sees little difference from Vkusno & tochka and McDonald's. "The taste remains the same. The colas are different, but the burgers really haven't changed," he said as he ate the chicken burger and fries.
CEO of Vkusno & tochka Oleg Paroev said the company plans to open 200 restaurants in Russia by the end of June and 850 restaurants by the end of summer.
The restaurant will retain the old McDonald's interior but will remove any references to the McDonald's name. "Our goal is that our guests don't notice the difference in both quality and ambiance," Paroev said at a press conference at the restaurant.
Paroev added the company was looking for new suppliers of soft drinks as Coca-Cola suspended its sales in Russia.
Source: https://finance.detik.com/berita-ekonomi-bisnis/d-6124171/ini-restoran-pengganti-mcdonalds-di-russia-yang-baru-buka-menu-sama.
